Metropolitan Washington Council of Governments –
Capitalert and AlertDC

About

Capitalert is a portal for residents of the D.C. Metro Area to get free emergency and traffic alerts from local governments. AlertDC promotes the local alert system to people who live and work in the District of Columbia.

Challenge

Capitalert wanted a campaign that would encourage people to sign up for their alerts and raise awareness of local alert systems.

Solution

In our multimedia campaign for AlertDC, we developed exclusive brand and marketing assets for the campaign. This included a logo and tagline for the program as well a website, brochures and flyers, digital and print ads, bus wraps, as well as both a 30 and 60 second PSA to be aired on local television stations. We conceptualized, produced, and tracked logo development, website, and outreach material development, a media buy (TV, Radio, and Newspaper), PSA production, event promotions, press releases, speeches, and interviews. The overall design focuses on a gradient of blues with pops of bright color to inspire trust and draw the eye to important CTAs, buttons, and headings.